Do You Need a Blog on Your Business Site?blog225 Blog B2B or Not?

When starting to outline a website for a small business, I always include is a blog.

I get quizzical looks and lots of questions about why would we want a blog?

The answer is simple, having an active blog on your website helps your potential customers learn information while letting Google see activity on your web page.

Google wants to see that you are active and providing good content to your visitors.

You build trust with your visitor.

It comes down to marketing.

It’s that simple.

You need a blog!

Here are a few results from this years study on content marketing.

The results from B2B Content Marketing: 2012 Benchmarks, Budgets & Trends written by Marketing Profs

1152637 chart199 Blog B2B or Not?

Major Findings in 5 Key Areas

1. Usage and Effectiveness:

Last year’s survey showed, nine out of 10 B2B marketers are using content marketing to grow their businesses, and on average, marketers use eight content marketing tactics to achieve their marketing goals.

While marketers are confident about the value of content marketing, they are challenged to demonstrate the effectiveness and impact of individual tactics and distribution channels.

Content marketing uptake is high across industries, with no single industry reporting below 70% adoption.

2. Goals and Measurement:

Marketers are using content marketing to support multiple business goals, led by brand awareness (69%), customer acquisition (68%), lead generation (67%), and customer retention/loyalty (62%); just as we found last year, the least widely employed goal
for content marketing is lead management/nurturing.

Just as in last year’s findings, web traffic is the most widely used success metric (58%).

However, this year, sales lead quality (49%) is the second-highest used metric (versus direct sales in the previous study).

3. Budgets and Production:

B2B marketers dedicate approximately 26% of their total budgets to content marketing initiatives — precisely the percentage allocated in the previous year.

4. Challenges:

As it was last year, the greatest reported challenge is “producing the kind of content that engages prospects and customers” (41% of respondents).

5. Practices of Best in Class:

40% of marketers consider themselves to be more effective in content marketing than their competitors. All marketers have the opportunity to increase effectiveness, and they all can learn from the “best in class.”

Article Marketing Online

Online article marketing is a good economical option for today’s web business model. This method is cost effective. Between 2010 and 2011 article marketing with content blogs rose 27% regardless of business size.

Here is a chart on content marketing adoption. Who really uses articles for marketing on their blogs.

Industries with the highest rates
of content marketing adoption:
• Professional Services………………………………..94%
• Computing/Software…………………………………93%
• Advertising/Marketing………………………………89%
• Healthcare……………………………………………………….89%
• Business Services……………………………………….84%
• Manufacturing/Processing…………………….83%

chart created by Marketing Profs

Utilizing a blog sets up your customers with expectations of what you know about your business and what kind of service you may provide.

Business’s communicate and build trust by answering questions about the material posted on their blog.

Without a blog your visitor is just reading material without a voice.

Put a voice on your website, make sure your online B2B communication is heard, post on your blog.


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Web Page Development

The types of questions to ask about simple web page design vary depending on the type of design you are looking for.  I will say up front that the prettiest site doesn’t necessarily transfer into the most successful site.

th question Questions About Simple Web Page Design
For small business and niches sites content is most important. Are you giving your reader what they are looking for? Is your site optimized for the visitor, not what you personally think belongs on the page?  Whether you like this idea or not, your web site is not for you, it’s for your customer or client.


First question should be about great content. When looking into web page development ask how robust the content will be? Does the web company provide your content or do you have to provide your own?  When I say robust I mean, your content has to be what your visitor is looking for, plus it should be as hot off the press as possible.  Ask about having a blog; a blog is useful on most small business and niche web pages, you can update your content daily or weekly.


Second, easy navigation enables your customer to get to the information quickly by keeping your topics organized. You will want to ask how the company designs navigation for their sites. Following how the average person looks at reading material helps this process. Stay away from many columns; people read left to right, not up and down. I know it sounds basic but business owners should understand that using unorganized methods translates into a poorly designed web site. Your visitors will not stay long.webdesigning149 Questions About Simple Web Page Design


Third, ask about on site SEO. These are fairly simple web page applications, filling in the correct meta data and alt text on images. Plus, small details that when applied make your web page design easy for Google to crawl.  The crawled data leads to better understanding of what is on your site. Better understanding of your site equals a better rank rating with Google and other search engines.


Finally, Word Press web design ideas work well with all that I have described above, plus Word Press has the added bonus of being easy for the owner to maintain without having a webmaster. I’m not a big believer in stretching yourself thin, doing tasks that are not directly related to your main business but sometimes you have to cut a corner and doing your own maintenance could be one of them with a Word Press site.

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Simple Web Page Designweb design business151 Simple Web Page Design

Any business looking for longevity in the impatient and segmented marketplace of today must master the concept of personal website design.

The first thing a customer does after hearing about your business or seeing an advertisement about you, is look at your website. After they look at your website design, then they may take a look at what you actually have to offer. First impressions are everything especially your home page.

Web Page Design Cost

If you have a successful product or service in today’s market,  it’s easier then ever to get a whole world141 Simple Web Page Designsimple webpage design created for your business. Basic web design packages have become more affordable too niche sites, band sites and small business due to the open market on the internet. The whole world can design websites.

cta green quote Simple Web Page Design

There are plenty of free templates online. However, these templates are not the end-all be-all of personal website design.

Though there are some very talented web designers and some excellent web page designs on these template websites, you never know how many times they have been downloaded.

Odds are that another person in your industry has taste similar to yours and is using the same template.

To counteract this, you can certainly start with a web template in order to save money. However, after looking on a simple web design site, it is usually a good idea to employ  web page professional to tweak your template. In this way you can easily design a website that will be both attractive and optimized without spending a great deal of money.

imagescdsandmusicalnotes Simple Web Page DesignIf you are an artist of any kind, this type of simple web based design is essential to your success. Your customers must have a place to go to connect with you besides your shows, building a central connection that includes social media will help your visitors to stick around long enough to interact with your site.

However, they must also clearly be able to see the path to the actual features on your site. Otherwise they will become quickly bored and move away from your website before they have been converted to Facebook friends, Twitter friends or Email fan subscribers.

Dual Responsibility

Because of this dual responsibility of the website, simple web page design is actually not so simple. There are a lot of features and functions that you must fit into an organized structure in order to be taken seriously by the savvy Internet customer of today. So when you decide its time for your web site, you should seek out a professional website designer to see how your site can be improved or created to enhance your web presence.

cta green quote Simple Web Page Design

Fill out our free quote form today and get a leg up on the competition. We are waiting to serve your business with a website you and your customer will not want to click away from.badge money back blue Simple Web Page Design

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Knowing How to Find Keywords

Keyword research is made to sound so complex. Well it is and it isn’t. It is one of the most important parts of on page SEO. Without the right combination of keywords your site will have a harder time climbing in rank. Without good keywords you will not have a natural flow from site name to title to content. You keywords reflect what your customer is looking for. Today content is King but your customer is Queen. target keyword How To Find Keywords   For a Niche WebsiteYou must know what they are looking for in order to provide the information or products to your site.

Targeting keywords can be tedious but using a keyword search tool will be helpful. Some people still prefer to do it manually. Time and money  will be your deciding factors on the way you choose to find keywords.You can use googles webtools to search for most searched keywords, the tool is accurate and dependable.

When you start out searching keywords for websites use the main keyword first to bring up a whole host of other keyword phrases that you might not have thought about. Also, taking five minutes to brainstorm about what your business provides or what your customers are looking for will help to find keywords.

Trying to keep your words as relevant as possible to your pages and site is crucial to success, what we want is targeted keywords.

You want your traffic as targeted as possible. Having 10 visitors come to your site that are looking for exactly what you provide is better then 100 visitors coming that don’t need your services. They won’t get past your home page and your bounce rate will be high. You’re not helping anyone that way.

Bottom line take time to do your keyword research, your online success depends on it.

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What's up with SEO in 2012

We're all wondering what is going to happen with SEO in 2012. People are questioning and talking about possible new side effects on SEO this year. Search engines are constantly changing search engine algorithms. The majority of chatter is trying to guess what is going to happen, putting an opinion together with what they have tested out last year versus what they know as truth.

morequestions SEO 2012Personally I don't want to guess. I'm going to talk about what I know. Its easier and concrete.

First thing, pay attention to your domain name. Using your keywords as a domain name is an excellent form of on page SEO technique.

I know that social networking is huge and its going to get bigger. People like making friends online and sharing what they know. Heck that's why half of us are here to begin with. I'm continuing to look at how I can maximize my social network affiliations, it will stay high on my list of priorities. 

I'm also looking at  Pininterest and Google +,  they are new and should be exciting this year.

SEOServices1 SEO 2012

I know that mobile is here to stay. If you aren't looking into having your website SEO optimized for mobile access you will be missing out. Looking at how mobile search and buying patterns are utilized is a must this year.

Huffington Post states that 7 percent of 2011's christmas shopping came from IPads, which had only been released 18 months earlier. Surely as this year continues that market will grow. Mobile SEO is a must.

We all should know that our customers, the people we speak to everyday, want something fresh and new to read, not the same old thing just reworded. What is cool and up to the minute. You know the "thats 12 seconds ago"… well as far as customers are concerned it was, now what do you have that's new?

I know for myself, I have a short attention span when I'm surfing the net. I want what's current creative and fresh.

I do know that our customers want more to experience within our sites, so I will continue to look for inovative ways to give them that. What new ways can I create interaction and community on my sites.

seoyellowman SEO 2012

On Page Basics

I know that the basics we have all been following still matter and are important to a successful website. It's so important to take the time to fill in basics on a webpage. Search engines have to have the pages information or your not going anywhere. So I know if I continue to follow these SEO basics I am ahead of some of my competition.


  • titles, meta tag descriptions
  • urls
  • image alt text
  • varied anchor text
  • quality content is huge
  • keyword selection is still the most important part of SEO
  • linking to quality sources

How important will they continue to be, I don't know but I will continue to use them as well as new SEO applications that come into play.

I also know page speed can be a problem so keeping your site, page speed oriented can be a serious plus. Formating images before uploading is important, that is a simple way to cut down on page drag.

All of this is my opinion based on current information,  from experience, SEOMoz and other industry gurus.

The only way to figure out what works for you is to test out what you are putting together.

So go for it!

bampfielddesignssignature9 SEO 2012





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Why You Want Good Article Content

lion Importance of Quality Content   Content is King

Quick non researched content writing has made the rounds with most websites. Then down the road writers realize; doing this doesn’t represent the content or author in the best possible way. That brings me to the phrase “content is king“, I’m sure it’s not a stranger to your ears. Guess what? It’s true.

Quality in article writing is your calling card. This complex but simple action lets people know what you are up to. Your visitor isn’t going to enjoy your personal website design if the content is shallow, they might even think why did the author bother.

Second, If you are trying to grow your website you risk the chance that Google will just pass you by. Your ranking won’t be anything to write home about, unless of course, you have picked keywords that have zero competition. Be honest, how often does that happen?

If you think about why you are writing you will find the most important issue with content writing relates directly to the reader. Wanting them to read the whole article which in turn helps them find the solution. This is a fairly simple concept but seems to elude many.

Also just as important, is getting to where the call to action is located. Wiithout this small detail you are just another information blog. Call to action helps the reader gain access to different information solutions along with product solutions. If you don’t have a version of the below red button you are missing out.

calltoactionredbutton Importance of Quality Content   Content is King


To help a reader get through the complete article and feel satisfied:

  • I have to understand who will be looking for my information and why. What problem am I helping them fix.
  • I need to write in a simple style where anyone can understand what I am talking about.
  • I have to make sure my navigation is clear and clean so they will want to take the next step through the site.
  • I don’t want them to just read the page they are on. How can I propel them further into the information?

Clearly my main focus with online content should be my reader, the people.

Quality content will not let your reader down, that is why content is still king.

bampfielddesignssignature9 Importance of Quality Content   Content is King

Solutions for your website

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Do you Know the Benefits in a SEO Domain Name?

roads1 Benefits Of A SEO Domain NameThere are two sides of the street with SEO domain names. One group believes it will have a positive effect and the other group believes its neutral, or has no effect on SEO. My opinion is this, I think it does have an effect on how your site will rank. But in no way is this the one way your site will grow and rank in search engines. Having an optimized domain name is just another piece of the puzzle for your simple web page design, so why not do it?

domain name Benefits Of A SEO Domain Name

When you decide to put a website together and you are at the planning point, think about generating natural traffic for your site, the start of this is as easy as looking for a name that reflects the keywords your potential clients are searching for. Something so simple becomes important.

As searches lead clients to your site you begin to see the natural flow of organic traffic. Without an SEO based name you lose the extra traffic you gain from applying such a basic technique. Concidering on page SEO techniques is your first application of SEO web design, starting out with an optimized name makes sense.

Now if you weren’t aware of this technique; people sit at a computer and type in phrases or ideas they are looking for. When this happens you want to have a site that is linked with one of those phrases. You have searchers visiting your site just because your name is part of the phrase or idea they are looking for.

Yellow Pages 111003 003 Benefits Of A SEO Domain NameJust like when we used yellowpages, which was our go to source for business and company information. Keyword or phrase searches is one of our modern day yellow pages, besides being an economical way of generating traffic.

This alone over time will help create links to your site. Linking helps you rank in Google or other search engines, helping you get closer to the first page. This is what you want. Natural backlinking is one way to give a signal to Google that your site is not spammy.  

You won’t be setting the world on fire from this, but with other SEO applied to your site you will be off to great start. When put together with other on page and off page applications of SEO you create a robust website ready for action.

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