Category: Search Engine Optimization Strategy

SEO 2012

What's up with SEO in 2012

We're all wondering what is going to happen with SEO in 2012. People are questioning and talking about possible new side effects on SEO this year. Search engines are constantly changing search engine algorithms. The majority of chatter is trying to guess what is going to happen, putting an opinion together with what they have tested out last year versus what they know as truth.

SEO web designPersonally I don't want to guess. I'm going to talk about what I know. Its easier and concrete.

First thing, pay attention to your domain name. Using your keywords as a domain name is an excellent form of on page SEO technique.

I know that social networking is huge and its going to get bigger. People like making friends online and sharing what they know. Heck that's why half of us are here to begin with. I'm continuing to look at how I can maximize my social network affiliations, it will stay high on my list of priorities. 

I'm also looking at  Pininterest and Google +,  they are new and should be exciting this year.

Web Design SEO

I know that mobile is here to stay. If you aren't looking into having your website SEO optimized for mobile access you will be missing out. Looking at how mobile search and buying patterns are utilized is a must this year.

Huffington Post states that 7 percent of 2011's christmas shopping came from IPads, which had only been released 18 months earlier. Surely as this year continues that market will grow. Mobile SEO is a must.

We all should know that our customers, the people we speak to everyday, want something fresh and new to read, not the same old thing just reworded. What is cool and up to the minute. You know the "thats 12 seconds ago"… well as far as customers are concerned it was, now what do you have that's new?

I know for myself, I have a short attention span when I'm surfing the net. I want what's current creative and fresh.

I do know that our customers want more to experience within our sites, so I will continue to look for inovative ways to give them that. What new ways can I create interaction and community on my sites.

Seo back to basics

On Page Basics

I know that the basics we have all been following still matter and are important to a successful website. It's so important to take the time to fill in basics on a webpage. Search engines have to have the pages information or your not going anywhere. So I know if I continue to follow these SEO basics I am ahead of some of my competition.


  • titles, meta tag descriptions
  • urls
  • image alt text
  • varied anchor text
  • quality content is huge
  • keyword selection is still the most important part of SEO
  • linking to quality sources

How important will they continue to be, I don't know but I will continue to use them as well as new SEO applications that come into play.

I also know page speed can be a problem so keeping your site, page speed oriented can be a serious plus. Formating images before uploading is important, that is a simple way to cut down on page drag.

All of this is my opinion based on current information,  from experience, SEOMoz and other industry gurus.

The only way to figure out what works for you is to test out what you are putting together.

So go for it!

Kathy Signature





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Benefits Of A SEO Domain Name

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Do you Know the Benefits in a SEO Domain Name?

Seo Domain NameThere are two sides of the street with SEO domain names. One group believes it will have a positive effect and the other group believes its neutral, or has no effect on SEO. My opinion is this, I think it does have an effect on how your site will rank. But in no way is this the one way your site will grow and rank in search engines. Having an optimized domain name is just another piece of the puzzle for your simple web page design, so why not do it?

SEO Domain Name

When you decide to put a website together and you are at the planning point, think about generating natural traffic for your site, the start of this is as easy as looking for a name that reflects the keywords your potential clients are searching for. Something so simple becomes important.

As searches lead clients to your site you begin to see the natural flow of organic traffic. Without an SEO based name you lose the extra traffic you gain from applying such a basic technique. Concidering on page SEO techniques is your first application of SEO web design, starting out with an optimized name makes sense.

Now if you weren’t aware of this technique; people sit at a computer and type in phrases or ideas they are looking for. When this happens you want to have a site that is linked with one of those phrases. You have searchers visiting your site just because your name is part of the phrase or idea they are looking for.

Seo domain nameJust like when we used yellowpages, which was our go to source for business and company information. Keyword or phrase searches is one of our modern day yellow pages, besides being an economical way of generating traffic.

This alone over time will help create links to your site. Linking helps you rank in Google or other search engines, helping you get closer to the first page. This is what you want. Natural backlinking is one way to give a signal to Google that your site is not spammy.  

You won’t be setting the world on fire from this, but with other SEO applied to your site you will be off to great start. When put together with other on page and off page applications of SEO you create a robust website ready for action.

Kathy Signature

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